Enter a URL
Finding out a website's "Alexa Rank" is one of the most well-known techniques to get an indication of how popular it is.
Alexa is an online analytics firm owned by Amazon.com that delivers web traffic data and other marketing metrics based on the information it gathers from various toolbars and web browser extensions.
Although Alexa provides a lot of services and has even been engaged in some important initiatives in the past (such as giving a database that was used to create the Wayback Machine), "Alexa Rank" is its most well-known service or product.
HOW DOES THE ALEXA RANKING SYSTEM WORK?
"The traffic rank is a combined measure of page views and users (reach)," according to Alexa.com, "and is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users plus data acquired from other, varied traffic data sources."
This means that the ranking is determined by combining a site's estimated average daily unique visitors and estimated amount of pageviews over the previous three months with a proprietary technique. Alexa gathers information from millions of people who utilize a toolbar offered by the firm.
The Alexa toolbar is available for Chrome, Firefox, and Internet Explorer browser extensions, as well as through Alexa's website.
Users must install the Alexa toolbar on their browser in order for Alexa to obtain these statistics.
Given that the toolbar is not installed and used by every single Internet user (ever), most people do not place a high value on Alexa Rank. "Alexa's traffic estimates and rankings are based on the browsing activity of people in our worldwide data panel, which represents a sample of all internet users," the company says.
However, the information provided by Alexa may help you get a "general" notion of how popular a website is in most circumstances, which is why it is still regarded as valuable. But why look for such information in the first place? What do you intend to use it for? Let's have a look at it now.
You may learn "how well a website is doing relative to all other websites on the web during the previous three months," as Alexa puts it. Using our free Website Analytics Tool, you can check your Alexa Rank.
Here are four essential things you can perform with Alexa Rank's analytic data:
Self-Analysis: Knowing your site's Alexa Rank is vital whether you're a blogger or website owner since it offers you a clear picture of how popular your website is on the Internet. You may use the information to plan the best strategies to increase traffic to your site or the most strategic actions to outperform the competition. Yes, you may monitor your Alexa Web Ranking on a regular basis.